SEO is math

Napoleon Elizer

SEO often doesn’t get a fair seat at the table when marketing budgets are determined.  Even though SEO is marketing. As we’re approaching a time when many companies are having meetings in their conference rooms to determine budget allocations for the upcoming year, I want to help further the case […]

Why sales needs SEO more than ever

Napoleon Elizer

Sales always has a voice. Revenues have to grow, and anything else is a failure. But now, many companies have a near-death experience because the sales landscape has radically changed. Years ago, a salesperson had a valuable Rolodex. The salesperson nurtured the relationships it represented with calls, visits and likely […]