SEO is math

Napoleon Elizer

SEO often doesn’t get a fair seat at the table when marketing budgets are determined.  Even though SEO is marketing. As we’re approaching a time when many companies are having meetings in their conference rooms to determine budget allocations for the upcoming year, I want to help further the case […]

Scalenut Partners With Semrush To Help Businesses Dominate SERP

Napoleon Elizer

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. Scalenut, an AI-powered SEO and Content Marketing platform, has announced its partnership with Semrush, an online visibility management SaaS platform. Through this partnership with Semrush, Scalenut aims to help their users scale […]

Google Announces 7 Local Search Updates

Napoleon Elizer

At Google’s annual Search On conference, the company announced seven new features and updates to local search. These updates will significantly enhance how people explore neighborhoods, businesses, and restaurants in Google Search. The local search changes rolling out soon include: Search for restaurants by dish Discover restaurant specialties More support […]

Google Announces 5 Changes Coming To Mobile Search

Napoleon Elizer

At today’s Google’s Search On conference, the company announced it’s rolling out five significant changes to how people search on mobile. Starting today on the Google app for iOS, you’ll see shortcuts to various actions you can perform other than typing in a traditional search query. In the coming months, […]

A deep dive into entity-based search

Napoleon Elizer

Since 2013, Google has been gradually developing into a 100% semantic search engine. What exactly is semantic search? You can find plenty of explanations when you search Google for an answer to that question – but most of those are imprecise and create misunderstandings. This article will help you comprehensively […]

How to handle PPC landing pages for SEO

Napoleon Elizer

Every competent SEO knows that “SEO is not an island.” We need to work with different stakeholders to align our marketing efforts. But one of the most underutilized relationships in marketing teams is between SEO and PPC specialists. From my experience working with agencies and in-house, collaborating with PPC specialists […]

GSC vs. Ahrefs vs. Semrush vs. Moz

Napoleon Elizer

When it comes to tools, we all have our favorites as SEO professionals. Ahrefs, Moz and Semrush aim to accomplish the same things at a high level, but you’d be hard-pressed to find an SEO professional who doesn’t have strong opinions on each tool’s ability to do so. Any seasoned […]