How to handle PPC landing pages for SEO

Napoleon Elizer

Every competent SEO knows that “SEO is not an island.” We need to work with different stakeholders to align our marketing efforts. But one of the most underutilized relationships in marketing teams is between SEO and PPC specialists. From my experience working with agencies and in-house, collaborating with PPC specialists […]

Purdue’s next big move: A new School of Business

Napoleon Elizer

Business degrees blending science, engineering, liberal arts to give future business leaders and entrepreneurs a new competitive advantage   WEST LAFAYETTE, Ind. – Purdue’s next big move in a decade-long series of major strategic investments will reimagine its current School of Management into a new School of Business that will […]

GSC vs. Ahrefs vs. Semrush vs. Moz

Napoleon Elizer

When it comes to tools, we all have our favorites as SEO professionals. Ahrefs, Moz and Semrush aim to accomplish the same things at a high level, but you’d be hard-pressed to find an SEO professional who doesn’t have strong opinions on each tool’s ability to do so. Any seasoned […]